BOSTON'S CAEV DEBUTS FAMILY-CENTERED VISUAL FOR "IS WHAT IT IS"

By: Shamus Hill 

Boston's CAEV has routinely showcased why he's one of the most versatile artists within both the state of Massachusetts and beyond. Today, he makes his debut onto the Mass Music Radio Blog following the release of the official music video for his brand new song titled "Is What It Is". 

​Shot by CAEV, Raheem Hercule, Zhamak Fullad, Henry McGowan, and JMP, all close friends of CAEV, this visual is truly a stand-out. Similar to BoriRock's music video for "Exciting" which dropped earlier in the year, this video provides viewers with a glimpse toward who some of the people closest to CAEV are. It really shows who CAEV is at his core, subsequently doing a great job at connecting CAEV to his fanbase. 

Produced by Brockton's Isaiah Valmont, "Is What It Is" is the latest addictive offering to be added to CAEV's discography. His single "High As My Fashion" received a countless amount of spins on Mass Music Radio over the course of the last year, and it seems as though "Is What It Is" will soon be taking over a similar role on our airwaves. 

CAEV's sonic capabilities are simply unmatched, and the way he constructs his music truly stands out amongst most artists. Be sure to keep a lookout for what's next to come from this Boston artist, as he's only just getting started. 

Watch the official music video for "Is What It Is" below: