By: Shamus Hill
He goes by many names - Teflon Hoot, El Hooto, Bori, and BoriRock to name a few. No matter what you may know him as though, there's one thing for certain, and it's that BoriRock has quickly risen up the ranks as one of the most distinguished artists that Massachusetts has to offer.
Despite the fact that he was briefly at the Suffolk County House of Corrections, BoriRock did not let it delay the release of his debut album Fishscale this past October. From top-to-bottom, this project exceeded all expectations, with BoriRock delivering some of his most potent bars to-date. In the months following the release of his project, El Hooto has been busy formulating video treatments for some of the tracks. "Bruv" was the first to receive it's very own visual, and now "Exciting" has officially become the second.
With video by Cambridge's Bridge Visions and photography by Bilindoff, the final product for "Exciting" is exactly that - exciting. Equipped with shots of BoriRock alongside his family, rapping on the front stoop of his home amongst a large group of children - this music video provides some context with respect to who BoriRock is at his core. The video in its entirety feels incredibly candid, allowing for the audience to connect with Bori on a somewhat deeper level. A part of the reason BoriRock's music resonates with so many is due to the fact that he's in possession of an infectious aura. He's destined to bring joy to everyone that surrounds him, which is something that becomes relayed especially well through this music video.
Watch the official music video for El Hooto's "Exciting" below: